Sound Marketing

Sound marketing, a branch of sensory marketing, focuses on the strategic use of sound to influence consumer emotions and behaviors in retail spaces. Ambient music and other sound elements play a crucial role in creating atmospheres that can enhance the customer experience and ultimately increase sales.

Several studies have shown that ambient music can alter perceptions of the environment and affect purchasing decisions. For example, research published in the Journal of Retailing found that energetic, fast-paced music can generate greater emotional arousal, which can lead to a greater willingness to make impulse purchases. Another study from the University of London found that when slow music is played in a supermarket, customers tend to spend more money.

Companies in a variety of industries have adopted sound marketing strategies with positive results. For example, luxury clothing stores often use soft, relaxing music to create an atmosphere that invites customers to stay longer and explore the products more closely. On the other hand, fast food chains use faster, more energetic music to speed up the pace of customers and increase turnover.

A study conducted by Isidro Sánchez-Crespo and María Jesús Carrasco-Santos analyzed the motivation behind the use of advanced background music systems in retail stores and its consequences on consumer behavior. The results indicated that appropriate background music can improve the customer experience and encourage favorable purchasing behaviors.

Sound marketing is a powerful tool that, when implemented strategically, can significantly improve the customer experience in retail spaces and contribute to the success of businesses. Careful selection of music and other sound elements, aligned with the brand identity and target audience preferences, is essential to maximise its benefits.

A leading sound marketing company founded in 2014, it offers a customised background music platform for retail spaces. Its advanced technology allows it to manage the music of multiple locations, adapting playlists in real time based on consumption patterns and external variables such as customer traffic and weather conditions. This creates an auditory experience that reinforces brand identity and improves customer experience.

The company has over 490 customers in 35 countries, managing music in over 14,000 retail spaces. Its clients include well-known brands such as Levi's, McDonald's, Hilton and Decathlon. The platform offers features such as custom playlist creation, AI-powered voice ad generation and compatibility with multiple operating systems.

In addition, this company has developed a mobile application, available in the App Store and Google Play, which facilitates the implementation and management of background music in commercial spaces.

The implementation of solutions like these demonstrates how sound marketing can be an effective tool to improve customer experience and strengthen brand identity in commercial spaces.

We, SETEK, are the exclusive partner within the ACN network that can offer this service.

If you want to know more, contact us: acn@setek.es